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网站搜索优化四要素 - 网站建设 - 杰特论坛

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网站搜索优化四要素

Rank: 1


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1#
打印
tT

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飘逸
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发表于 2009-11-12 00:55 | 只看该作者

网站搜索优化四要素

要素, 搜索

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网站搜索优化四要素


投放位置
位置吸引眼球，使用户迅速找到搜索入口是提升搜索转化率重要手段之一。
•适合对象：所有网站
•特点：不同网站类型有适合自己的投放
位置
•推荐位置：
网址站：2
论坛站：1或3
内容站：4





代码样式
通过选择代码的样式，以及自定义调整使搜索框融入网站页面，不仅提升网站 美观度，更能提升搜索转化率。
•适合对象：所有网站
•设置步骤：
1、选择适合网站的代码样式
2、配置尺寸、颜色
3、配置标签、风云榜等
联盟共提供16套代码样式。
经数据研究，搜索框右侧或下侧增加风云榜推荐有助于提升搜索转化率。


suggestion
在输入关键词时进行联想词推荐，从而提升搜索转化率以及用户体验。
•适合对象：所有网站类型， 特别是网址站
根据调研测试，在网址站中 使用suggestion功能，搜索转化率提升约3%。
此功能需要申请才能开通 。


巧设渠道
通过设置搜索自定义渠道，可以跟踪不同位置的推广效果，将数据细分，从而对不同位置做出针对性优化。
•适合对象：所有网站
•设置步骤：
1、登录联盟后台-我的账户-产品设置-渠道设置-搜索推广合作
2、选择“添加自定义渠道”-设置渠道名称-确认提交
3、重新获取带有渠道参数的代码投放


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收藏 分享
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回复 引用
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